This Privacy Policy was last updated on March 8, 2021.

Happier Hour LLC (“Happier Hour”) is committed to maintaining robust privacy protections for its users. Our Privacy Policy (“Privacy Policy”) is designed to help You understand how we collect, use and safeguard the information You provide to us and to assist You in making informed decisions when using our Service.

For purposes of this Agreement, “Service” refers to Happier Hour’s service which can be accessed via our website at www.happierhour.com (“Website”). The terms “we,” “us,” and “our” refer to Happier Hour. “You” refers to You, as a user of Service. By accepting our Privacy Policy and Terms of Use (found here: [https://happierhour.com/terms-of-use/], You consent to our collection, storage, use and disclosure of Your personal information as described in this Privacy Policy.


We collect “Personal Information” and “Non-Personal Information”


“Personal Information” includes information that identifies You as an individual, such as:


Year and month of birth

Mailing address

Telephone or fax number

Email address


Passwords and reminder questions/answers

Credit card information (name, address, number, expiration date) when You use a credit card to pay for the Services

Happier Hour collects Personal Information when You participate in various opportunities that we provide, for example:

When you contact our support personnel

When You use the Services or make a request.

When You register Your account and when You update Your account information.

When you take a happiness test or take a survey or questionnaire on the Website.

When You register for services or other communications through the Website.

When You participate in a promotion, rewards program, customer group, survey, or other promotion.

When You participate in a blog, forum, or interact with Happier Hour using social media or other electronic or digital communications.

When we conduct market research, meet You at a trade show, or other events.

When You apply for a job with Happier Hour.

We may combine Personal Information that we collect about You with Personal Information and Non-Personal Information You provide to Us through other sources such as inquiries, or marketing events. We will use the combined Personal Information in accordance with this Privacy Statement for as long as it is combined.


Non-Personal Information We Collect

“Non-Personal Information” is any information that does not reveal Your specific identity, such as:

Browser information

Information collected through cookies, pixel tags and other technologies

Demographic information and other information provided by You

Aggregated information

Preferences concerning how You receive information

Information about the Services You have purchased and have access to

How We Collect Non-Personal Information

Happier Hour and its third party service providers may collect Non-Personal Information in a variety of ways, including:

Through Your browser: Certain information is collected by most browsers, such as Your Media Access Control (MAC) address, computer type (Windows or Macintosh), screen resolution, operating system version and Internet browser type and version.

Using cookies: Cookies allow a web server to transfer data to a computer for recordkeeping and other purposes. We use cookies and other technologies to, among other things, better serve You with more tailored information, to facilitate Your ongoing access to and use of the Website, and to provide You with personalized marketing. If You do not want information collected through the use of cookies, there is a simple procedure in most browsers that allows You to decline the use of cookies. Some features of the Website may not work properly if You decline the use of cookies. To learn more about cookies, please visit http://www.allaboutcookies.org/

While You may disable the usage of cookies through Your browser settings, we do not change our practices in response to a “Do Not Track” signal in the HTTP header from Your browser or mobile application. We track Your activities if You click on advertisements for Happier Hour services on Third-Party platforms such as search engines and social networks, and may use analytics to track what You do in response to those advertisements

Using pixel tags, web beacons, clear GIFs or other similar technologies: These may be used in connection with some Website pages and HTML-formatted email messages to, among other things, track the actions of Website users and email recipients, measure the success of Happier Hour marketing campaigns and compile statistics about Website usage and response rates.

From You: Information such as Your location, as well as other information, such as Your preferred means of communication, is collected when You voluntarily provide this information. Unless combined with Personal Information, this information does not personally identify You or any other user of the Website.

Information collected via Technology

In an effort to improve the quality of the Service, we track information provided to us by Your browser or by our software application when You view or use the Service, such as the website You came from (known as the “referring URL”), the type of browser You use, the device from which You connected to the Service, the time and date of access, and other information that does not personally identify You. We track this information using cookies, or small text files which include an anonymous unique identifier. Cookies are sent to a user’s browser from our servers and are stored on the user’s computer hard drive. Sending a cookie to a user’s browser enables us to collect Non-Personal information about that user and keep a record of the user’s preferences when utilizing our services, both on an individual and aggregate basis. For example, Happier Hour may use cookies to collect the following information:

Browser and device data, such as IP address, device type, operating system and Internet browser type, screen resolution, operating system name and version, device manufacturer and model, language, plug-ins, add-ons and the version of the Services You are using

Cookie and tracking technology data, such as time spent on the Services, referral source, pages visited, language preferences, and other anonymous traffic data

Your preferred means of communication, is collected when You voluntarily provide this information.

Unless combined with Personal Information, this information does not personally identify You or any other user of the Website.

Security (We use cookies to enable and support our security features, and to help us detect malicious activity violations of our Terms of Use)

Performance, Analytics and Research: Cookies help us learn how well our site and web products perform in different locations. We also use to understand, improve, and research products, features, and services, including when you access the Website from other websites, applications, or devices such as your work computer or your mobile device.

Happier Hour may use both persistent and session cookies; persistent cookies remain on Your computer after You close Your session and until You delete them, while session cookies expire when You close Your browser.


Personal Information:

In addition to use Your Personal Information to render the Services and product support, we may use Personal Information for our research, modeling, marketing and other business purposes provided it is first anonymized. Except as otherwise stated in this Privacy Policy, we do not sell, trade, rent or otherwise share for marketing purposes Your Personal Information with third parties without Your consent. We do share Personal Information with vendors who are performing services for Happier Hour, such as the servers for our email communications who are provided access to user’s email address for purposes of sending emails from us, our payment processor etc. Those vendors use Your Personal Information only at our direction and in accordance with our Privacy Policy.

Non-Personal Information

In general, we use Non-Personal Information to help us provide and improve the Service and customize the user experience. We also aggregate Non-Personal Information in order to track trends and analyze use patterns and for use for our research, modeling, marketing and other business purposes on the Website. This Privacy Policy does not limit in any way our use or disclosure of Non-Personal Information and we reserve the right to use and disclose such Non-Personal Information to our partners, advertisers and other third parties at our discretion.

In the event we undergo a business transaction such as a merger, acquisition by another company, or sale of all or a portion of our assets, Your Personal Information may be among the assets transferred. You acknowledge and consent that such transfers may occur and are permitted by this Privacy Policy, and that any acquirer of our assets may continue to process Your Personal Information as set forth in this Privacy Policy. If our information practices change at any time in the future, we will post the policy changes to the Website so that You may opt out of the new information practices. We suggest that You check the Website periodically if You are concerned about how Your information is used.

Aggregated Information

“Aggregated Information” is a combination and analysis of information from multiple sources that helps identify or creates trends, benchmarks, summary metrics, or predictive algorithms, provided that we take reasonable steps to prevent a specific individual or the individual’s data from being identified. We may create Aggregated Information from information that other customers choose to share with us, along with Your Personal and Non- Personal Information.

We may use Aggregated Information:

to deliver, administer, develop and enhance Our Website and Services;

to enable general marketing and advertising statements about our products and services; and

for other purposes to which You expressly consent.


We implement security measures designed to protect Your information from unauthorized access. Your account is protected by Your account password and we urge You to take steps to keep Your personal information safe by not disclosing Your password and by logging out of Your account after each use. We further protect Your information from potential security breaches by implementing certain technological security measures including encryption, firewalls and secure socket layer technology. However, these measures do not guarantee that Your information will not be accessed, disclosed, altered or destroyed by breach of such firewalls and secure server software. By using our Service, You acknowledge that You understand and agree to assume these risks.


You have the right at any time to prevent us from contacting You for marketing purposes. When we send a promotional communication to a user, the user can opt out of further promotional communications by following the unsubscribe instructions provided in each promotional e-mail. Please note that you may, at any time ask Happier Hour to cease processing your data for these direct marketing purposes by sending an e-mail to team@Happierhour.com.. Please note that notwithstanding the promotional preferences You indicate, we may continue to send You administrative emails including, for example, periodic updates to our Privacy Policy.


As part of the Service, we may provide links to or compatibility with other websites or applications. However, we are not responsible for the privacy practices employed by those websites or the information or content they contain. This Privacy Policy applies solely to information collected by us through the Website and the Service. Therefore, this Privacy Policy does not apply to Your use of a third party website accessed by selecting a link on our Website or via our Service. To the extent that You access or use the Service through or on another website or application, then the privacy policy of that other website or application will apply to Your access or use of that site or application. We encourage our users to read the privacy statements of other websites before proceeding to use them.


We will retain Your Personal Information for the period necessary to fulfill the purposes outlined in this Privacy Statement unless a longer retention period is required or allowed by law.


For California & Vermont residents: We will not share information we collect about You with affiliates or third parties, except as required or permitted by Your state’s law.


Our website currently does not have a mechanism to recognize the various web browser Do Not Track signals.


We reserve the right to use or disclose your Personal Information if required by law or if we reasonably believe that use or disclosure is necessary to protect our rights, protect your safety or the safety of others, investigate fraud, or comply with a law, court order, or legal process


If you are a resident of the state of California, California’s “Shine the Light” law permits you to request information regarding the disclosure of your Personal Information by us to a third party for the third party’s direct marketing purposes. To make such a request, please send an email to team@Happierhour.com or write us at:

Happier Hour LLC

775 E Blithedale Ave #368,

Mill Valley, CA 94941



Happier Hour may change how we collect and then use Personal Information at any time and without prior notice, at our sole discretion. Happier Hour may change this Privacy Policy at any time. If material changes are made to the Privacy Policy, Happier Hour will notify You either by posting the changed Privacy Policy on the Website or by sending an email to You. The “Last Updated” date will also be updated at the top of this Privacy Policy.

It’s important that You review the changed Privacy Policy. If You do not wish to agree to the changed Privacy Policy, then we will not be able to continue providing access to the Websites and/or Services to You, and Your only option will be to stop accessing the Website and Services.


To facilitate our global operations, we may transfer and access Personal Information from around the world, including the United States. However, we will take measures to ensure that any such transfers comply with applicable data protection laws and that Your Data remains protected to the standards described in this privacy policy. In certain circumstances, courts, law enforcement agencies, regulatory agencies or security authorities in those other countries may be entitled to access Your Personal Data.


If we are acquired by another company, whether by merger, acquisition, bankruptcy or otherwise, that company would receive all information gathered on the Websites and the Services. In this event, you will be notified via email and/or a prominent notice on our website, of any change in ownership, uses of your Personal Information, and choices you may have regarding your Personal Information.


The Services are not directed to individuals under the age of thirteen (13), and we request that they not provide Personal Information through the Services.


If You have any questions regarding this Privacy Policy or the practices of this Website, please contact us by sending an email to team@happierhour.com or at:

Happier Hour LLC

775 E Blithedale Ave #368,

Mill Valley, CA 94941




775 E Blithedale Ave #368, Mill Valley, CA 94941

© 2023 Happier Hour. All Rights Reserved

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